Ideas · Guides · Documented experiments
THE LAB BLOG.
Everything we publish comes from what we build in the Lab. No filler, no invented metrics: articles that answer what people search and are proven with real data.
Published
Latest from the Lab.
Challenges are published when they move forward, not before.
CHALLENGE 01 · LOCAL SEO
A local directory that wins on its own
Tenerife local search, attacked without a single cent on ads.
Read →CHALLENGE 02 · AI
An agent that sells for you
Replies, qualifies and books appointments 24/7, no human involved.
Read →CHALLENGE 03 · TOOLS
Website quote in 30 seconds
Three calculators turned into an estimator that sells on its own.
Read →Clusters
What we write about.
Development
Websites, stores and platforms that load fast and convert.
SEO
Ranking, local SEO, technical and content that brings clients.
Leads
Systems so traffic becomes opportunities.
AI & automation
Agents, chatbots and processes that work for you.
CRO
Experimenting to convert better what you already have.
Plan · upcoming releases
Editorial roadmap.
How much does a professional website cost in 2026
commercial intent
Website or online store for your business
commercial intent
Core Web Vitals guide: what it is and why it matters
informational
Website that does not convert: 7 causes
commercial intent
Local SEO in Tenerife: complete guide for businesses
local · Tenerife
How to rank your business on Google Maps
local · Tenerife
Hire an SEO agency or do it yourself
commercial intent
What is a canonical and when to use it
informational
Real link building: get links without spam
informational
Step-by-step technical SEO audit guide
informational
Lead generation with online calculators
commercial intent
How to capture leads with a minimal landing page
commercial intent
The KPIs that matter most in digital marketing
informational
Free SEO tools we use in the Lab
informational
AI in your business: what to automate first
commercial intent
AI agents to attend your customers
commercial intent
Chatbots that do not charm: common mistakes
informational
Automate without breaking your business: 5 rules
informational
CRO: double conversions without more traffic
commercial intent
Marketing experiments: the proof is the text
informational
Twenty article ideas prioritised by commercial intent. Each one is published when it is done, not before.
FROM THE LAB
No noise. One letter from the Lab a month.
What we publish, what we measure and what does not work. No spam, with the proof in front.