The Lab already runs on calculators: one for your page title, one for return on investment, one for the cost of a website. The natural next step is to combine them into a product: an estimator that answers with a quote, a plan and the next 48 hours.
From resource to product
A good estimator does not say “it depends”. It says: your website with this scope costs an honest range, and here is the plan to build it. That qualifies as it informs: whoever finishes the calculator arrives with real intent.
- Project type: the input that defines everything.
- Scope: pages, sections and functionality.
- Quote and plan: an indicative range and what each range includes.
The rules
- Indicative is honest: ranges carry a label, not promises.
- No email capture too early: value first, the gate later.
- Every result is measured: how many finish and how many ask.
- Real Lab data tunes the ranges, not gut feeling.
A quote in 30 seconds is not a commitment. It is a conversation that starts well.
What the challenge measures
- Quotes generated per week.
- How many finish the calculator without dropping off.
- How many ask to keep talking: leads that are really qualified.
The three calculators already in Resources are the raw material. The challenge turns them into a product.
The proof is the text. Published from the Lab.