RunningEXP-001
"Can AI generate a landing page that converts?"
BuildAI copy + layout, human editing
TestTraffic → conversion → lead quality
Result: In progress
Digital Lab · Tenerife
WE BUILD DIGITAL THINGS.
Businesses. Products. Systems. Experiments.
Building right now
Built with production technology
HTML5 / semantic
CSS3 · design system
JavaScript/GSAP
WordPress/Elementor
SEO technical
FormSubmit
WebP/H.264
Google Search Console
Lighthouse 90+
WCAG AA
What we build
Not services. Things that work.
A website can be a business. A tool can generate leads. A calculator can become a product. That's what we do.
Businesses
Digital businesses from zero: SEO assets, marketplaces, directories.
from the Lab →Products
Micro-SaaS, tools and calculators that solve real problems.
Commerce Lab →Systems
Lead generation, automations, CRM, operational flows.
SEO Lab →Experiments
Hypothesis-driven builds. Test fast, iterate or kill.
AI Lab →How we work
Build → Measure → Learn
01
Build
From hypothesis to working product. Fast, with real code and design.
→
02
Measure
Analytics from day one. Traffic, conversions, leads, real revenue.
→
03
Learn
What works stays. What doesn't, goes. No ego.
→
04
Iterate
Build again. Better and faster each cycle.
Lab challenges
Three new challenges. Being built, live.
Each challenge is a product we are building from zero and documenting in the blog. The proof is the text: it is published when it moves forward, not before.
CHALLENGE 01
Building
A local directory that wins on its own
Tenerife local search, attacked without a single cent on ads.
CHALLENGE 02
Building
An agent that sells for you
Replies, qualifies and books appointments 24/7, no human involved.
CHALLENGE 03
Building
Website quote in 30 seconds
Three calculators turned into an estimator that sells on its own.
In production from the Lab
Already in production.
Before the new challenges, this is what we already built, live and measured every day.
See the full portfolio
casasprefabricadastenerife.com
The Lab
Nine experimental units.
Each Lab is a business line with its own status. Some are active. Some are experiments. Some are coming.
Active
Menu Lab
Digital menus, QR, interactive ordering, AI food photography and upselling.
3 projects ActiveWedding Lab
Invitations, wedding website, RSVP, countdown and AI illustrations.
1 project ExperimentAI Lab
AI agents, smart automations and lead qualification.
2 experiments ActiveLead Lab
Lead capture and qualification engines with SEO funnels and calculators.
3 projects ActiveSEO Lab
Ranking-oriented sites, content and local SEO that bring organic traffic.
3 live ExperimentTool Lab
Calculators, configurators and estimators that convert.
2 prototypes Coming soonLocal Lab
Digital systems for local businesses: reputation, bookings and CRM.
In research Coming soonBuild Lab
Vertical platforms and marketplaces with booking systems.
Ideation ExperimentCommerce Lab
Digital downloads, templates, courses and specialized e-commerce.
1 experimentIn production
Sites you can visit today.
Three different sectors, one obsession: turning visits into measurable results.
Experiments
Hypothesis → Build → Test → Result
RunningEXP-002
"Can a calculator multiply lead conversion x3?"
BuildMulti-step calculator that generates a project proposal
TestA/B: calculator vs. form
Result: This page is the test
WonEXP-004
"Can a digital invitation become a product?"
BuildWedding Lab: invitation → website → RSVP
TestReal weddings, real feedback
Result: Wedding Lab active
WonEXP-005
"Can a site generate leads without paid ads?"
BuildContent and SEO-based funnel
TestMonthly leads, cost per lead
Result: All 3 projects prove it
Digital Project
What should we build?
Answer a few questions. We'll generate a personalized project proposal with the architecture, stack and estimated cost of your project.
Built by Vek
One person. Many experiments.
DoneByVek is a digital lab run by Vek. Building, measuring, learning in public. Built in Tenerife. Built for the internet.
More about Vek