Asking for the price of a website is like asking for the price of a car: it depends on the type, the engine, the features and who builds it. But unlike a car, most businesses need something much more specific: a digital presence that works and converts. That has a cost, and it is worth knowing it before starting.
The three ranges that exist (and what each includes)
Looking at the main web service providers in Tenerife, prices fall into three fairly clear bands. These are not promises, they are orientative ranges based on what the local market offers:
- 300-800 euros — Adjusted template: a one-page or landing site with a base template, few customisations, no SEO strategy or professional content. Useful if you only need a digital business card.
- 1,200-3,500 euros — Custom build: multi-page site with its own design, search-engine-optimised content, mobile-first responsive and basic measurement (GA4). This is the range where most Tenerife businesses are best served.
- 3,500-15,000 euros — Platform or e-commerce: specific features such as online shop, bookings, payment systems, integrated CRM or custom tools. Includes robust technical architecture and ongoing support.
Why prices vary so much
The price of a website does not depend only on design. It depends on what functionality it has, how many pages are needed, whether it includes professional content, how well optimised it is for search engines, and who maintains it afterwards.
- A one-page landing is not the same as a 15-page site with a blog.
- Without SEO the site may look good but never appear on Google.
- Without conversion analysis you have visits but do not know why nobody calls.
- Without maintenance the site starts ageing within a month.
What "built to convert" means
A pretty website that does not convert is a photo on the internet. A website that converts is a business tool: every screen has a purpose, every button leads to a measurable action, and every visit can end in a call, a form or an order.
- Structure designed for Google to understand and rank it.
- Mobile-first design: 68% of visits arrive from mobile.
- Real speed: under 3 seconds to load. Slower and you lose visits.
- Measurement from day one: GA4 installed, events configured.
How to know how much you need to invest
Before spending a euro, answer three questions: what action do you want the visitor to take (call, buy, book, write)? How many people search for you on Google today? What are you losing by not having that website? With those answers, the budget calibrates itself.
At DoneByVek we do not give you a random number. We use a real calculator that gives you an honest range in 30 seconds, based on your goal, your scope and your real budget. No mandatory email captures before the time is right.
- Key questions: business type, goal, budget and timeline.
- Result: a recommended build with stack, priority and complexity.
- Next step: real contact, not a generic form.
The cost nobody includes in the quote
Most price comparisons forget what is recurring. The initial price you are given is not the real price: after it come the domain, the hosting, the security certificate and licence renewals. A serious provider breaks it down in writing from day one so there are no surprises in year two.
- Domain: between EUR 15 and 30 a year, depending on the extension and registrar.
- Professional hosting: EUR 60 to 300 a year. A EUR 1-a-month plan ends up paid for in support and downtime.
- SSL and corporate email: almost always included, but not always: ask.
- Maintenance: updates, backups and security. With small content updates, budgeting EUR 100 to 300 a month is reasonable.
Three questions to filter providers
Before comparing numbers, make the quotes comparable. Without these answers, the most expensive and the cheapest may be offering completely different things, and you will not know until it is too late:
- What happens with the design if I do not like it the first time? How many rounds are included?
- Who writes the content and optimises it for Google? Is it included or extra?
- What happens to the website if I change provider in year two? Can you keep it or is leaving hard?
If a quote does not answer these three questions, it is not finished.
The lever that multiplies the price: scope
Almost every gap between quotes is explained by one variable: scope. The same website can cost double because it asks for bookings, a private dashboard or a CRM integration. Before negotiating price, negotiate scope: every feature you add has a cost, not only to build it, but to keep it alive.
- Bookings, payments, client dashboards and integrations are the four typical price multipliers.
- What your site does not do today can often be done by a process (an email, a WhatsApp, an external tool) without touching the build.
- Starting with 80% of the scope and adding after measuring is cheaper than asking for 120% on day one.
When the expensive website is cheaper
Whoever only looks at the initial number ends up paying twice: the cheap website gets rebuilt within two years, or it does not convert and eats the time of the wrong person. A EUR 3,500 website that brings two EUR 6,000 projects a year pays for itself in year one; a EUR 900 site that never gets a call has no price, because it has no value.
The decision is not between cheap and expensive: it is between what converts and what does not. And that is measured, not opined.
The numbers to know before you sign
- Initial cost: what you pay for delivery, clearly itemised.
- Annual recurring cost: hosting, domain, maintenance and content.
- More important than both: how many projects, sales or bookings the website must generate to pay for itself.
- And the timeline: when it will start competing on Google. A quote promising the first position in a month is lying.
If you are thinking about creating your website or improving the one you have, the first step is not finding a provider: it is defining what you need. And that is what the calculator is for.
The proof is the text. Published from the Lab.