Unit 08 · Platforms
BUILD LAB.
Vertical platforms and marketplaces with booking systems. In ideation: only built what has a clear reason.
Ideation
vert
vertical
book
bookings
mkt
marketplace
What it does
Platforms with a reason.
⬡
Platforms
A space with clear rules and unique value.
∿
Marketplaces
Supply and demand in one place, minimal friction.
✕
Booking systems
The operational heart of many marketplaces.
Process
From niche to platform.
01
Detect
A niche with a problem.
→
02
Test
Demand before code.
→
03
Build
Only the essentials.
→
04
Operate
Measure, iterate, grow.
Questions
Before we start.
No, it's in ideation. If built, it's because a niche asks for it and it can be tested.
Vertical, with a clear sector. Not another generic marketplace.