Service 08 · Conversion
CRO
CONVERSION.
Make the traffic you already have work harder: tests, messaging and flows that turn visits into orders, bookings and enquiries.
Your site already has traffic. But that traffic does not convert. Before investing more in ads or content, there is one question to answer: why do people leave without doing what we want them to do?
CRO (Conversion Rate Optimisation) is not guessing — it is an evidence-based process. You observe what people do (not what they say they would do), formulate hypotheses based on data and test real variants until you find what works best.
At DoneByVek CRO starts with a diagnosis: where visitors are lost, why they drop off and what they are missing to take the next step. Then real A/B tests are designed, measured with enough traffic and the winner stays. No assumptions.
What this service includes:
- Conversion audit: funnel analysis, friction points and drop-off
- Heatmaps and session recordings (if volume allows)
- Hypotheses prioritised by impact and effort
- Real A/B testing with actual variants
- Form, CTA and user flow optimisation
- Monthly report with results and next iteration
Who it is for: Businesses that already have decent traffic (organic, ads or social) but are not getting the results they expected. If your site has visits but few sales, few calls or few enquiries — before spending more on attracting people, optimise what you already have.
Six signs you have a conversion problem (not a traffic one):
- Thousands of visits and three contacts a month.
- The funnel breaks at one specific step (many add to cart and nobody pays, for example).
- Clients say they found you "by accident" even though you have visits.
- You changed the design and conversion did not move.
- You do not know what people do on your site beyond the visit count.
- Ads convert worse than the agency promised.
The diagnosis takes one week and ends with a hypothesis ready to test. Any change that will stay on your site will first have a test behind it.
What is included.
What is included.
A/B testing
Measured changes: headline, button, flow and page structure.
Microcopy and trust
The words that remove friction and doubt at every step.
Real funnel
Every step of the journey measured up to conversion.
Process
How we improve what already works.
Measure
Where visitors are lost today.
Hypothesis
Which change can move conversion and why.
Test
Real variants for long enough.
Decide
Keep what wins, remove what does not.
Where it lives in DoneByVek
Built inside the Lab.
Questions
Before we start.
It depends on the goal. We evaluate with real data before promising tests.
No. Every page with a pending conversion is worked on.
There are paths without expensive tools. Decided by volume and budget.
Calculated from current conversion and the minimum detectable effect. Sometimes enough, sometimes not; decided with numbers.
Those that fit the volume and budget. You do not need an expensive suite to start.
Only the sections that are part of a hypothesis. Every change is measured before it stays.
Yes. We work with the current structure or plan the change if needed.