Tool 02 · Growth
CPL, ROAS
& ROI.
Four numbers to know if your marketing works: how many leads you get, what you spend, what comes in and what it returns. Add your figures and read the diagnosis in seconds.
How to use it
Add your numbers, read the diagnosis.
Spend is optional: without it, only leads, revenue and projection show up. The ratios are estimates from your numbers, not guarantees. For a fine-tuned read, get a Lab audit.
Questions
Before you use it.
Cost per lead: your marketing spend divided by the leads generated. The real price of each potential customer.
ROAS compares revenue with ad spend. ROI compares profit (revenue minus investment) with the investment. Both read on real data.
Yes: organic visits also generate leads. Then CPL, ROAS and ROI are not shown, because there is no direct spend.
No. It is an estimate from your figures. Real conversion depends on the page, the message and the offer: an audit clears it up.